How come nobody thought of this before? It’s amazing how a simple idea could potentially change the world. The whole premise of the Carrotmob is this: Organize consumers to shop at a store if the store promises to take a portion of the profits to make environmentally friendly choices. Watch the video below to find out how many people shopped at this tiny convenience store, how much money they made, and the environmental changes they were able to make in return. It’s a long video, but it’s worth it. Their initial results were amazing!