Comments on: Facebook to Sell Out? http://www.chrismcintyre.com/2006/03/28/facebook-to-sell-out/ Words, Links and Pictures from my Life Story. Thu, 3 Jul 2008 23:32:46 +0000 http://wordpress.org/?v=2.5.1 By: Lalit Sarna http://www.chrismcintyre.com/2006/03/28/facebook-to-sell-out/#comment-98 Lalit Sarna Fri, 14 Apr 2006 13:40:54 +0000 http://www.chrismcintyre.com/2006/03/28/facebook-to-sell-out/#comment-98 I graduated in 96, I still have an alumni email account that I used to create a face book account. Further more it wont be difficult to add the ability to enter a new email account once you graduate the university. Services like Plaxo allow individuals to enter multiple email accounts and select a preferred email account for communication. Users do not get locked in because of an email account; users get locked in by the relationships they create at Facebook. Social networking sites like Facebook, linkedin and myspace help you keep track of your PAN, CAN and access a FAN. For varied affinities based around different needs to commune. If you can conviniently maintain these relationships then it is likely that you will keep going back to Facebook even if you graduate. PAN = Past affinity network. CAN = current affinity network. FAN = future affinity network. I graduated in 96, I still have an alumni email account that I used to create a face book account. Further more it wont be difficult to add the ability to enter a new email account once you graduate the university. Services like Plaxo allow individuals to enter multiple email accounts and select a preferred email account for communication.

Users do not get locked in because of an email account; users get locked in by the relationships they create at Facebook. Social networking sites like Facebook, linkedin and myspace help you keep track of your PAN, CAN and access a FAN. For varied affinities based around different needs to commune. If you can conviniently maintain these relationships then it is likely that you will keep going back to Facebook even if you graduate.

PAN = Past affinity network.
CAN = current affinity network.
FAN = future affinity network.

]]> By: theFerf http://www.chrismcintyre.com/2006/03/28/facebook-to-sell-out/#comment-40 theFerf Thu, 30 Mar 2006 00:27:24 +0000 http://www.chrismcintyre.com/2006/03/28/facebook-to-sell-out/#comment-40 Maybe times have changed, but I did not get to keep my email address when I left college. Well, maybe I did get to keep it but didn't because back then it didnt matter b/c the only benefit I got out of a university email address was access to student system to check courses and grades. Am i wrong in thinking this? Do people get to keep their college email addresses forever? Or are you talking about people marketing to them now in hopes that when they have these successful careers they will remember the ads and shop with them? Maybe times have changed, but I did not get to keep my email address when I left college. Well, maybe I did get to keep it but didn’t because back then it didnt matter b/c the only benefit I got out of a university email address was access to student system to check courses and grades.

Am i wrong in thinking this? Do people get to keep their college email addresses forever? Or are you talking about people marketing to them now in hopes that when they have these successful careers they will remember the ads and shop with them?

]]> By: Lalit Sarna http://www.chrismcintyre.com/2006/03/28/facebook-to-sell-out/#comment-39 Lalit Sarna Thu, 30 Mar 2006 00:21:00 +0000 http://www.chrismcintyre.com/2006/03/28/facebook-to-sell-out/#comment-39 The Good: They have audience of people who will be college graduate, with a higher chance of a successful fruitful career hence higher spending power. A better target for marketers and brand advertisers. The Good: They have audience of people who will be college graduate, with a higher chance of a successful fruitful career hence higher spending power.
A better target for marketers and brand advertisers.

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